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Search Engine Optimization

Google posts now gives museums, movies, musicians & sports companies dedicated area in seek

Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. Danny Sullivan on March 22, 2017 at 10:00 am       MORE   Museums, musicians, movies, sports teams and sports leagues are now being given a special area for their content to appear in Google’s search results, through an expansion of the “Posts by Google” program. Posts by Google — more commonly called Google Posts — launched last year as an experimental way for selected groups to post information directly on Google’s servers,...
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Google site seek is on the manner out. Now what?

With Google sunsetting its site search product, many companies are wondering where to turn for this functionality. Columnist Paul Shapiro provides some alternatives. Paul Shapiro on March 22, 2017 at 10:14 am       MORE   Spring has sprung, and Google has started off the season with some spring cleaning of its service lineup. They’ve recently announced that Google Site Search is on the way out. Come April 1, 2017, Google will discontinue sales and new renewals of the service, and a year later, April 1, 2018, the service will be...
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3 steps to overcoming site troubles that effect overall performance

Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. Jim Yu on March 22, 2017 at 12:59 pm       MORE   Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex. Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience. In...
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Are technical and content audits still applicable?

SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. David Freeman on March 22, 2017 at 1:56 pm       MORE   Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to...
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Mobile page pace is essential, but now not (but) for search engine optimization

Columnist Bryson Meunier suggests that mobile page speed, while good for conversions and customer retention, might not be doing much for your mobile search rankings. There are plenty of good reasons to make your mobile site fast, and Google just reminded us of them with their new industry benchmarks for mobile page speed. Among them: Improving conversion rate and increasing profit, as 40 percent of consumers will leave a page that takes longer than three seconds to load. Source: Google/SOASTA Research, 2017 Customer retention, as 79 percent of shoppers who are dissatisfied with...
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New, unconfirmed google ranking update ‘fred’ shakes the seo international

The webmaster and SEO community, along with the automated Google tracking tools, all show strong signs that there was a Google algorithm ranking update.   Considering the day past morning, the seo enterprise has been watching an unconfirmed google ranking update that appears to goal extra of the link first-rate components of the general set of rules. Many are calling this the fred replace, a name we’re additionally adopting. That came from google’s gary illyes, who has jokingly recommended that each one updates be named “fred.” it’s sticking with this...
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Is paraphrasing gear are crucial for the search engine optimization?

Nowadays we're going to speak about "is paraphrasing equipment are vital for the search engine optimization" however before going into to approximately it permit me let you know about what paraphrasing tools are for what motive they are used.   What is paraphrasing device? Paraphrasing tool which is likewise known as the object rewriter tool is used to transform any article or net contents to keep time and to break out from copyright problems. Those tools are on the whole utilized by the people who are involved in on...
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